Name: Madison Hennings
Graduation Year: 2019
School: Occidental College
Why did you want to intern at the Do LaB?
I wanted to intern at the Do LaB because I really admire the work that they do. Music and art are a huge part of who I am and I wanted to be involved in a company that integrates both. The Do LaB is a leader within the industry by bringing these two mediums together into interactive and memorable experiences at many events, such as Coachella, Lightning in a Bottle, and more. I wanted to do work that was interesting and fun, as well as educational, and I believe the Do LaB offers just that.
What are some things you have learned so far?
So far, I have definitely honed my photoshop skills as I have been challenged to work on projects which put me out of my realm of knowledge. I have also been challenged to think creatively about different kinds of social media posts. I think the best way to learn is by doing, so I am excited to continue working on creative social media projects.
What are your career goals and how has Do LaB prepared you to achieve them?
My future goals are to pursue a career in marketing. Now more than ever, social media plays an instrumental role in all marketing strategies. I believe my experience here at Do LaB will definitely help equip me with valuable skills by providing me with hands-on social media and market research experience.
What is the best thing about interning at Do LaB?
The best thing about interning at Do Lab is the fact that creativity is highly encouraged and necessary. I also appreciate that we are given a good amount of independence with implementing projects and that our projects are purposeful.
What’s been your favorite college class?
One of my favorite college classes was my Industrial Organization economics class.
What is one thing you have learned from festivals?
I have learned that festivals require collaboration from many different outlets in order to bring everything together.